Assignment 12

It would be good to have a field trip in a communication agency to see how visual arguments are used in a promotional campaign

Assignment 17: Presentation 2

Assignment 16: Presentation 1

Assignment 14: Comics

This image represents the manga character Princess Sarah. I like this character a lot because it reminds me of a friend. She looks a lot like her, and also because I used to watch this manga when I was younger. 

Assignment 13: The Flying Dutchmen

1. From a bunch of images we can create a whole story. I especially really like the exrcise that they made us do. It was really funny and made us use our creative side. 
2. another thing that I learned from them is the fact that an image can be used in different context and have many meanings

Assignment 12: Interplay

Assignment 11: My Morocco

Snail or what we call in Arabic "Babouch" is part of the Moroccan cuisine and it is a snack liked by many moroccans in all the regions of the country. This picture has been taken in Casablanca next to the Morocco Mall in Ain Diab where Babouch merchants install there small shop for their customer.

As you may know there is  a huge dispute around the Moroccan Sahara, but since I was a child I always saw it as symbol of morocco. This picture has been taken during the trip to the south for spring break 2014.

Another thing that for me represents my Morocco is Moroccan Weddings. For me they are unique in the way they are organised, the different ceremonies, the dresses, the food, and the music. 

Assignment 10: Branded!

Coca Cola Company created a new Ad Compaign in which instead putting the name the brand you print something you want on the bottle. The image above shows an example of this campaign. Instead of Coca Cola is written "Bidawa" which means people from Casablanca.

In this image we can see different brands like apple, Jack Daniels, Marc Jacobs, Ray Ban, and Haqgen-dazs. This products are used in a daily basis like the computer, the bag or sun glasses. This is a good example of how we have been branded by companies.

This is an image of products that I used for my make up routine and the perfume that I wear every day. This is an other example of being branded as I said before.

Assignment 9: My Logo

I tried to create a logo by using my initials J and S. I used the Edwardian Script ITC typeface and added reflexion and shadow. Also I used a degrade red as a color because it represents excitement.

Assignment 8: Mission Statement

As a communication minor, I would like to pursue a master in Public Relations studies. While doing research on master, I found one that I really liked at PAIGE University in Westchester, New York. After graduating from Al Akhawayn, I will apply for this master and if I am accepted I probably go there. 

Assignment 7: My Goals

Goal 1: My first goal would be to finish Al Akhawayn. Actually, I still have two semester and I'll be finally a graduate students.

Goal 2: This summer, I gave my self the goal of loosing the weight that I gained this last two semester by following a diet and going to the gym.

Goal 3: Travelling to somewhere I've never been after finishing my internship this summer.

Assignment 6: Signifiers

Signifier: Traditional Maroccan Living Room

Signified: Untouchable, never used, reserved 

                                               for guests and big events

                                              Referent: Children (do not try to play in it)

Signifier: Maha

Signified: Angry, mad, ready to hit

Referent: me (scared, being hit)

Signifier: Emoticon

Signified: Happy, Laughing, LoL

            Referent: People who look at this emotion 

       want to smile instantly and feel happy. 

Assignment 5

This picture is part of the Geltat principles. 

similarity is the main idea of this image, more 

specifically similarity in shapes and colour.

This picture of the logo of the brand Tommy Hilfiger

 is designed based on the principle of uniform connectedness.

 We can see that the "H" is perfectly connected with the

 "T", and creates a unique symbol. 

This ornament is not complete, but still the colour used to paint it (blue and yellow) and the shapes help us see that it is a replica of a traditional house in Chefchaoun.

Assignment 4

The "r" of this logo remind us of royalty and the 

shapes around it also resembles the emblem of royalty. 

We can seen also a crown at the top of the logo.

The logo of Starbucks is represented by a mermaid.
We can see that with the lines that are shaped like
successive hills form the hair of this mermaid.
Also the small diagonal line in both sides
represent the tale of the mermaid.

This is the logo of Armani Jeans.
 We can see at the top of the logo
 an eagle that is formed by superposed
 horizontal lines. This eagle is the symbol
of the brand and represents the supreme
quality of their products.

Assignment 3

This logos represent perfectly the product. The designer 

        used the colour blue which is the synonym of water in every 

     person's mind. Also he used the colour white which means

                     purity and the green which is a synonym of nature and and freshness. 

Valencia logo is mainly green but we can see a small touch

 of yellow and orange in the "i". The green represents nature

        (fruits are found in nature), health (fruits are good for our health),

          and freshness. This mix of yellow and orange create the sentiment 

of appetite and it is used to get the attention a the customer.

Apple logo has the shape of an apple to remind 

       the customer of the name of the brand. The designer

 of this logo uses only one colour a dark grey that

     is synonym of corporate, practicality, and neutrality.

Assignment 2

When looking at this picture, one can believe that 

the person is holding a light ball with two finger. 

When, actually, what the person is doing is really 

      easy; you just  need the right distance measurements.

In this picture, our brain make us believe that the flame 

is coming out of the mouth of this person. When, 

actually the flame is next to this person face.

When can think that this person has super power 

when it is not the case. You just need a hairdryer

 underneath the handkerchief  and you hand above 

it, to create the illusion that you are making it fly.

Assignment 1

Sanaa Jalal

Casablanca, Morocco

I like reading, watching movies, traveling, 

and going out with my friends.

Mainly I took this class because it is part of my course curriculum. 

Still I believe that I will learn a lot this term, especially in 

the area of decoding the message behind a picture. 

Also, I expect to learn more about visual aspects of 

the media as a whole unity.